In other words, why Why-Q?.
#1 – We’re agile and nimble.
We can make projects happen when you need them to. We’re not held up by processes and paperwork, and we merge exceptional people skills with exceptional experience. That means we can talk to anyone no matter their age or attitude.
#2 – We do it all.
From the very start we decided never to use traditional recruiters or traditional focus group facilities. We do everything ourselves so we can control the quality. We’ve built out our own spaces and developed creative ways to recruit. We moderate and facilitate interviews and groups from the start as well, and we’re recognized for our effective reporting.
#3 – We’re fully custom.
We don’t take the same approach to every project, as every project has its unique challenges. We design the approach and methodology when we determine what needs to be understood at the end of a project, and of course, our reporting is highly customized as well.
#4 – We’re Connected
Our roots are deep in the artists’ communities of the cities where we began, New York and Los Angeles. We don’t have to look at culture from the outside, because we’re in with the makers of culture. We like to think of ourselves as artists as well, with a strong sense for design, for what works visually, whether that’s in building out a space or putting together a report. It may seem an intangible quality, but our devotion to aesthetics has been the factor for many clients who’ve returned to us. It influences everything we do.