WHY-Q? INC.
Moderating, Facilitating & Reporting
Focus Groups
Usability Testing
Ethnographic Research
Quantitative Research
New Product Ideation
Shop-Alongs
Trend & Insider Market Tours
In-Store, On-Premise Interviewing
Custom Panel Development
Brand Communications & Audits
Customized Quantitative Surveys
Retail/Mystery Shopper Research
Consumer Education Seminars
Brainstorming Sessions
Online Qualitative Studies
In-Field Recruiting
Synthesis & Analysis of Research
Video Production & Editing
OUR APPROACH IS BASED ON FOUR CORE FUNDAMENTALS:
1/ Great Respondents Are The Foundation Of Great Research
Whether we tap into our strong network of insiders and experts, or hit the streets ourselves, at a skate park, a grocery store or a corporate luncheon, across the U.S. and beyond, we’ll find them. We recruit through networks, referrals, word of mouth, and street searches, and NOT through a database or internet postings. This eliminates “professional” focus group respondents, and allows for “hard to find” target groups.
3/ Different Approaches Are Needed For Different Issues
Rather than taking a formulaic approach for all clients, or brand categories, we prefer to customize and tailor our methodologies to each brand and each assignment, and create multiple sources for insights. Our range of experience encompasses all of the tried and true qualitative and quantitative techniques, and then expands outward to innovative and creative practices that are constantly evolving to meet our client’s needs and objectives.
2/ The Right Environment Fosters Creativity And Authenticity
Both our New York and LA loft spaces provide a creative and casual venue to hold non-traditional focus groups, IDI’s, corporate workshops and other events. We believe a comfortable and engaging atmosphere only serves to stimulate the mind and allow for the best insights. We also setup creative spaces all over the country and the world. If we are not conducting focus groups, then we are talking to people in their own environment. Be it a parent at the supermarket, a graphic designer in their home office, a teen at the mall, or a young professional at happy hour, talking to people “in their element” provides for a very real window into, and contextual view of, consumers’ lives and behaviors.
4/ The Report Should Be As Interesting As The Research
We tell the story in an engaging and actionable way, from textured video “documentaries” to customized, interactive websites. We synthesize our research findings in such a way that we are able to both broaden our audience, as well as inspire new ideas through visual and auditory stimuli.
SERVICES
OUR APPROACH